Lidl Ireland has confirmed its redeveloped Pottery Road store in Dun Laoghaire will reopen at 8am on Thursday 10 September, following an €8 million investment. The extension and refurbishment project has delivered a 1,600 square metre sales floor and secured 24 new permanent jobs for the area.

The reopening forms part of Lidl Ireland's wider €600 million five-year expansion strategy, and follows the planned closure of the nearby Deansgrange store, with staff transferring to Pottery Road without job losses.

Lidl Ireland, headquartered in Tallaght, employs more than 6,300 people across 192 stores, three distribution centres and regional offices in Newbridge, Charleville and Mullingar.

The modernised store will feature self-checkouts, an in-store bakery, customer restrooms, an A energy rating, rooftop solar PV panels and electric vehicle charging points in the car park.

The structural driver is site consolidation within Lidl's expansion strategy, replacing a smaller nearby store with a single larger modern format rather than operating both sites in parallel.

"I am absolutely delighted to cut the ribbon on the redeveloped Lidl store on Pottery Road which brings a whole new shopping experience to the people of Dun Laoghaire," said Dublin LGFA captain Carla Rowe.

"It's great to see Lidl continuing to invest in its store network locally and in its communities, having been a decade-long supporter of LGFA," Rowe added.

"We are thrilled to confirm the opening date for our newly modernised Pottery Road store," said Niall Murray, regional managing director at Lidl Ireland, pointing to the store's energy rating, solar panels and EV charging points ahead of the September 10 opening.

In 2025, Lidl Ireland procured €826 million worth of goods and services from 630 suppliers across Dublin, including Naked Bakes, which secured a permanent listing through the retailer's Kickstart Supplier Development programme.

For the sector, the Pottery Road redevelopment illustrates how large grocery retailers are consolidating smaller stores into fewer, larger, sustainability-focused formats rather than expanding store counts.

Source: RetailNews.ie / Irish Times