Commercial & Hospitality Lead, Optimise Design
With over 13 years’ experience in commercial interiors, Keith spent his early years focused on delivering best in class workplace fitouts for a wide array of multinational clients. He most recently led the design team at Staycity, one of Europe’s leading aparthotel operators, where he created the Look + Feel of the brand ahead of its planned growth to 15,000 units. He also led the design and brand creation of Staycity’s new lifestyle and premium offering – WILDE Aparthotels by Staycity.
He now leads the commercial | hospitality team at Optimise Design as the practice pivots towards larger scale projects, with a particular focus on the BTR / co-living / aparthotel market.
Optimise Design is an innovative architectural and design consultancy that delivers considered living solutions for residential and commercial clients. With over 15 years of global experience, our ability to marry function and form provides a unique design experience to create aspirational spaces that realise our clients’ vision. We bring knowledge and expertise to marry every aspect of someone’s lifestyle to create spaces where they live instinctively, whether at home, travelling, or passing through a city for a short stay.
Creativity, innovation, design excellence and the pursuit of quality underpin my approach - irrespective of the scale of the project in hand.